10/11/2011 Westfield Stratford City

Cube were appointed to manage the fit-out of a new flagship Sports Direct store at Westfield Shopping Centre, London. As much brand appeal as possible was needed to be evident, as well as areas which would showcase all the leading brands to their full potential. This site is in close proximity to the Olympic Stadium and as footfall is expected to be particularly high during 2012, a model store encapsulating the spirit of the Olympics was certainly a prerequisite.